Is Beardy Man* famous?

I ask because I was at a Nissan press 'do' with Mosh last night at the Tate Modern and he was the entertainment. Also on the bill were a troop of street dancers doing incredible things with skipping ropes and the sort of stuff that, when I was growing up, gangs of teenage boys would try to do on a pieces of cardboard in Somerfield's car park.
It made me feel old (I'm not sure whether that's the reaction Nissan was hoping for, I presume I'm supposed to find the young and hip approach to branding aspirational).
Anyway it was a complete contrast to the press do I took Mosh to where the industry I write about chose the Royal Academy Summer exhibition, champagne and er, well the art was the entertainment.

*Apparently he is twice UK beat box champion and here's a clip from when he was on a BBC talent show: