1 post tagged “market research”

Was called today at work by an agency doing some research for the housing association through which I bought my flat. Which is all fine, they are pretty crap at doing the stuff you want them to do, like repairing the lock on the front door to the block, so it was good to get the opportunity to give some feedback.
The woman starts asking the boggo questions about whether I'm satisfied with this, that and the other and then it gets to the bits about me, which surveys always seem to ask.
And bam, this totally baffling question comes:

"We have you down as female, would you say this is accurate?"

Now I have got a bit of a cold at the moment but I don't exactly sound like Marge Simpson and I have a quite a girly (real) name which the woman knew, and used, when I picked up the phone. The interviewer didn't even falter when I guffawed loudly and pointed out the bizarreness of the question.
Perhaps she's been doing market research too long and has become totally immune to what she is actually asking because I can't think of any other reason for being able to ask that question of me without having had her brain removed and replaced with a micro-chip